Case study

2209 N Wood Ave, Roselle

Commercial to residential conversion · Union County, New Jersey

  • TYPECommercial to residential conversion

  • LOCATIONRoselle, Union County

  • APPROVALChange of use in about three weeks

  • RECOGNITIONRibbon cutting with the mayor; covered by Real Estate NJ

The opportunity

A vacant commercial building on a residential corridor.

The property had been sitting vacant as a commercial building. The block around it is residential, and the town needed housing more than another empty storefront. We saw a building that could go back to the use the street was asking for. The building was a former dental office.

The work

From demolition to final inspection.

The conversion included demolition, new layout and design, rough inspections, and a full residential finish. Each stage is documented in a five-part video series.

Photo to come: demolition (frame from Ep. 1)

Photo to come: rough inspections (frame from Ep. 4)

2209 N Wood Ave before the conversion, when it was a commercial office
The approval

Change of use, approved in about three weeks.

We worked with the borough early and brought a clear plan. That turned the step most conversions stall on into the shortest part of the schedule.

PICTURED: THE BUILDING BEFORE THE CONVERSION, 2025

Watch the project

The full series.

  1. Demolition Day · 7:14

  2. Opening the Walls · 12:27

  3. Design · 21:55

  4. Rough Inspections · 10:35

  5. The Final Reveal · 10:21 (below)

The ribbon cutting at 2209 N Wood Ave was attended by the mayor of Roselle. Covered by Real Estate NJ.

The finished home

Returned to housing in 2026.

The finished interior is shown at the top of this page. The final reveal episode below walks through the completed home.

Talk to us about a similar building →

The final reveal

Roselle Project, Ep. 5

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